What is an Ad-Pod?
Ad-pods are a small waterproof beacon about 2 inches square and 1/2 inch high in the old measurement, inside is a piece of technology that broadcasts to android and ios enabled smartphones and tablets withun a 100 meter radius, using Google Nearby software a short message once clicked takes the viewer to a nominated url. Google Nearby is also known as proximity marketing, or hyperlocal marketing.
Whew what technical jibberish.
In english it’s a small plastic device that can be carried as a keyring or stuck on a wall or other hardsurface, and it continuously beams advertising messages to nearby android and ios enables electronic devises for FREE. The Adpod itself is very affordable from as little as $2 a day depending if you signup for one or many.
How does the message get on the devise?
The team at Adpods does everything remotely, simply let them know what you are trying to promote and they do the rest.
How do I know it works?
Each month Adpods will send you a report showing how well you campaign performed. The report highlights how many views your essage received and how many click to your nominated url or website.
Can any website be used?
Adpods proprietary technology allows for broadcast messages to link to any
- Website page,
- landing page,
- youtube channel,
- social media page,
- Digital catalogue,
- eCommerce store
- Booking.com site
- Realestate website page
- booking or contact us page and more!
Are there competitors to Adpods?
Yes, the 2 biggest are Royaltie and Aservia Go. Both have limitations in that they only broadcast to locked https:// websites so that restricts messages linking to only sites such as facebook, twitter, youtube and some websites and ecommerce carts. The Https:// process is expensive and requires old pages of the website to be a redirected to avoid 404 page not found errors.
This is not the case with Adpods as they have created a secure gateway to check for spam, viruses and inappropriate content.
Both Aservia Go and Royaltie as multi level marketing tools, encouraging those who sugn up to recruit more to drive income.
Adpods refuses to offer this as they make sure its users focus on growing leads, engagement and their business.
Why are Google and Facebook affected?
- Adpods broadcast advertising messages to your website or social pages just like Google and Facebook, but at no extra cost continuously.
- Google is a deliberate search and unless you are a rockstar at seo you need to be a millionaire to pay for adwords and their pay per click, highest bidder wins model, and once you run out of budget your ad stops.
- Facebook is difficult to master, you need to understand how to profile and again limited budget spend means limited reach and there is still no guarantee that prospective customers will click on your advert even after you have paid.
What can you use proximity marketing
Think about when you last walked the main street with all it’s coffee shops and restaurants, people were not engaged in discussion, they were on their phones or tabets. In trains, trams, taxis, buses, in fact everywhere you go everyone is glued 24/7 to their devices. Image if you could reach them without the cost of sms campaigns?
Imagine the possible exposure for your brand, product, event or business in general will get when you have an Adpod on your keyring and you’re walking down the street, at the footie, shopping, stopping for a coffee.
How many time a day are you guilty of checking your phone, 1, 4, 10?
I bet it’s at much more. Adpids are unique in that it doesn’t cost any money to broadcast your marketing message to prospective customers on their phone or if they get their phone out of pocket a couple of minutes later the message stays in the phone.
Why is it not SPAM?
Adpods is able to broadcast your messages thanks to Google’s nearby technology. This is a permission based function of Google that could be disabled should you wish to.
Secondly bluetooth proximity messages show up along with other message notifications which can be ignored, muted or disabled.
So what now?
How you could your business benefit from using Adpods to drive more leads locally?