The lost art of Local Area Marketing and the birth of proximity marketing

At the forefront of every successful business was local area marketing.

So what’s happened?

The results are undeniable due to our over reliance of social media we’ve lost the art of local area marketing. We’ve forgotten the art of business networking, thinking about how we can cohabitate with our business neighbours and refer leads to each other. All you need to do is look to social media and the over reliance of seeking advice from strangers in small business forums. All crying out “how do i get more customers”

We’ve become anti social by our over reliance on using social media to drive our marketing message.

We have all been guilty of casting our lead generation net so wide we’ve missed the mark. We’ve failed to capture and own the attention and loyalty of our local communities.
  • How many business owners can create a list of LAM things they could do to drive leads?
  • We’ve lost the art of building a network of affiliated partners
  • We dont understand what “goodwill” is and how to leverage it,
  • We no longer ask the right questions to end up with the right solution
  • We dont value time and want experienced advice for free
We have moved from asking Google for advice to asking questions in Facebook groups where highly qualified professionals would certainly not be offering their expert opinions,

Hail the birth of “portable proximity bluetooth marketing”

We have dismissed old school things that worked instead of working out ways to adapt them to include modern technology such as NFC or proximity marketing tools such as adpods.
Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized